The Only Author Tip You Need This Week

August 06, 2024

Dear Faithful Author,

Picture this: You're standing on a bustling street corner, megaphone in hand, shouting about your book. Some people turn their heads, but most keep walking. Now imagine, instead, you're sitting in a cozy café, having a heartfelt conversation with someone who hangs on your every word. Which scenario sounds more appealing?

That's the difference between marketing to everyone and connecting with your ideal reader.

"If you're trying to market to everyone, you're actually marketing to no one."

This isn't just marketing advice; it's about stewardship of your God-given talent. By identifying your ideal reader, you're not limiting your audience—you're focusing your light where it can shine brightest.

So, who is your ideal reader? It could be:

  • A fictional character embodying your perfect audience

  • An actual reader who resonates with your work

  • A friend or family member

  • Even a different version of yourself

Knowing your ideal reader helps you:

1. Craft more engaging content

2. Choose the right online platforms to invest your time

3. Speak directly to those most likely to benefit from your message

❝

"Let your light shine before others, that they may see your good deeds and glorify your Father in heaven."

Matthew 5:16

As Christian authors, we're called to be beacons of hope and inspiration. By focusing on your ideal reader, you're not just improving your marketing—you're stepping fully into your calling as a writer.

Your challenge for this week:

  1. Spend 15 minutes in prayer, asking God to reveal your ideal reader to you.

  2. Write a detailed description of this person. Get specific - age, interests, struggles, dreams.

  3. Look at your current work in progress. How can you tailor it to speak directly to this ideal reader?

Do you already have an ideal reader in mind? We'd love to hear about them! Reply to this email and share:

- Who is your ideal reader?

- What surprised you most about this exercise?

- How might this change your approach to writing or marketing?

Remember, effective marketing doesn't have to be overwhelming or time-consuming. By focusing on your ideal reader, you can simplify your efforts and maximize your impact.

Stay tuned for more insights on honing your craft and reaching your audience!

Dedicated To Your Success,

Tam

P.S. If you're an author who's worried about marketing taking away from writing time, unsure where to start, or simply doesn't like the idea of marketing, we hear you. Our tips are designed to minimize stress, simplify the process, and help you save time. Your journey as an author matters, and we're here to support you every step of the way.